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I know of some people who buy branded clothes with new design just to be with the trend. 
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I go for clothes that are comfortable and suit me.  If they happen to be branded clothes then it is a nice feeling. But I will never go for them by choice. 
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Branded clothes are expensive but I know that if you have the money then it is yours to spend. For me, I am a simple guy when it comes to clothes.
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Yes, changing the fashion trend is the strategy of the business people dealing with the fashion and the trends!

If they don't change the trend they can't do the business to earn the profit!

It is the moneyed people who are interested in following the trend to keep themselves updated in the World of fashion!
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What I mean is the ordinary people who can afford to not buy new clothes or new accessories since they are not really important to their jobs. 
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Yes, I understand that! People they feel that they are earning the money by their hard work and they want to enjoy the life! I think since these people can afford to buy these product they are going for them!
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I am not that kind of one. I always wear clothes that comfortable to me. I am not following trends. The trends are keep changing. 
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This reminds me that it's been a long time since I last bought a pair of pants. All my pants are old but they are still usable and looking decent.
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Fashion is in demand only in its time or trending season. It never stays but it could be revived or be back to circulation. 
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I am not living in an extravagant lifestyle. A few years back, I changed for not complicating my life. Thus, I don't follow the trendy fashions.
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I go with what suits my body and what is most comfortable for me. 
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