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I don't go for those brands. Although with many instances, those brands are the best, I just go for what's quality and affordable.
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There are popular brands that I patronize, there are lesser-known brands that I would buy too, even non-branded ones. Depends actually if I like the quality of their product and if the price suits my budget. 
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+1 vote
I do not look at popularity but rather quality . I look at how much good the product is
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+1 vote
I am not into signature brands lately. I am more on the practical side when buying things.
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+1 vote
Depends on the items, for electronics i usually go for popular brands. As it is more credible and lots of reviews has been written about them. 

For fashion, i dont really go for popular brands. As long as it is comfortable and good quality, i will consider buying them.
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+1 vote
For personal items like clothes and shoes it is the comfort that comes first for me and not the brand.
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+1 vote
Actually I do not always look at brands. I buy what I like and what looks good on me.
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+1 vote
Sometimes yes, It really depends on what am I shopping for and If I really like that brand.
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I go sometimes to look for sale items. Sometimes, the sale goes as high as 70% off but the price still big... Ha ha... I but some though if I have money...
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+1 vote
I always do for I am already used to it and I don't want to experiment other brands. 
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+1 vote
It would depend on what the item is, I don't always go for 'name brands' with food.  
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+1 vote
It depends, if the item is in electronics or durable it has got to be a brand and if it's in just an item I am buying for casual purpose the brand doesn't mean a lot. I can see different aspects including price etc in such a case.
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